Douglass Rushkoff (maker of The Persuaders and The Merchants of Cool) on Advertising
Ruth Shalit's articles "The Inner Doughboy"
and "The Mr. Peanut chronicles".
These are hilarious and eye-opening accounts of advertisers' attitudes towards imaginary corporate
spokes-creatures such as Mr. Peanut, the M&M's, Ronald McDonald, and the Pillsbury Doughboy.